Reposted from Bloomberg Businessweek, December 15, 2011
NEW YORK–(BUSINESS WIRE)–Dec. 8, 2011– Cross Pixel Media, the first and only fully transparent audience marketplace that provides buyers with superior audience data, today announced the completion of its first round of funding, led by kbs+ Ventures, the venture arm of Kirshenbaum Bond Senecal + Partners (“kbs+”), a leading full-service advertising agency. Cross Pixel Media intends to use the funding to expand its analytics offering, develop new data partnerships, and enhance its technology. Terms of the investment were not disclosed.
“We have been using an increasing amount of data to make marketing decisions for our clients, across planning, buying, research, social, and CRM. With this in mind, we sought out an investment in a data management company who can help us enrich our insights and data access, which led us to Cross Pixel Media,” said Darren Herman, President of kbs+ Ventures and Chief Digital Media Officer of The Media Kitchen and kbs+. “Their unique data offering enables agencies like ours and our brand clients to identify and access high value audiences for insights and to serve them advertising based on their specific interests. Their approach provides a level of transparency, customization and creativity like none other we’ve encountered in the data ecosystem.”
Cross Pixel Media provides audience data for more than 50 FORTUNE 500® advertisers. Cross Pixel Media’s unique approach to data transparency enables these advertisers to increase the performance of their audience-based campaigns by as much as 500 percent while providing unique insights into the online behavior of each client’s audience. Their transparent way of doing business enables buyers to know the source of the data being utilized and align advertiser with beneficially situated audiences. Cross Pixel manages more than 90 million unique US profiles containing more than 300 million data points at any given time. No other online data provider offers as much exclusive data that is gleaned from exclusive relationships with online retailers and research web sites as Cross Pixel Media.
“Marketers are increasingly leveraging data to find new consumers and drive online ad performance, and they need better quality data to do that. Because we are fully transparent about our sources, advertisers can trust that there ads are being delivered to a mutually aligned, high value audience,” said Alan Pearlstein, CEO of Cross Pixel Media. “The support from kbs+ will help us identify new opportunities that are meaningful to the advertising community and with their guidance, continually improve our product and data offering. We are very excited about this partnership and the value it will bring to Cross Pixel.”
This story was first reported in Venture Wire: https://www.fis.dowjones.com/article.aspx?ProductIDFromApplication=32&aid=DJFVW00020111207e7c7asbv0&r=Rss&s=DJFVW
About KBS+ Ventures
kbs+ Ventures is a thematic investment arm of kirshenbaum bond senecal and partners which backs early stage entrepreneurs who have solid teams and great ideas. The main investment areas that kbs+ Ventures focuses on are: ad technologies, mobile, and design infusion. For more information, please visit: www.kbsp.vc
About Cross Pixel Media
Cross Pixel Media provides marketers, agencies, and their technology partners with superior data gathered exclusively from superior sources. The Company has relationships with more than 450 ecommerce sites and deep research sites that provide audience data to advertisers for use in their audience targeting campaigns. Cross Pixel is the only provider of this kind of data that enables buyers to see the data source and optimize campaigns against such data from these individual sources. For more information, please visit:http://www.crosspixel.net/
Read the article on Bloomberg Businessweek.